2025 Board of Directors

 
Juliana Herman

Juliana Herman

President

Juliana Herman is an innovative, collaborative, and resourceful executive focused on Marketing Strategy. She has over 20 years of experience in Manufacturing and over 15 years of experience in Energy and Industrial industries. She has worked for companies of many sizes in roles focused on expanding market presence and growing revenues through strategic planning and implementation. Juliana has substantial experience in building new programs and departments, including Marketing programs for start-ups, launching the Houston Sales & Marketing office for a company focused on safety, as well as the Technical Design department for a Houston-based retailer. Juliana has a B.S. in Clothing and Textiles from Virginia Tech and an MBA from Rice University.
George Herman

George Herman

Secretary

George Herman is a chemist currently employed in technical service for oilfield performance chemicals.  He is Global Technology Team Lead for Enhanced Oil Recovery with BASF.  George received his Bachelor’s in Chemistry from VCU in 2012 and an MBA from Rice in 2020. His interests include bicycling and chess.
Aaron Rublein

Aaron Rublein

Treasurer

Aaron Rublein is an accomplished Product Marketing Manager with extensive expertise in process automation instruments, sensors, and control equipment for the energy sector. Known for his data-driven decision-making and collaborative approach, Aaron delivers transformative product portfolio enhancements and excels in cultivating customer relationships. His experience with global technology and manufacturing firms highlights his ability to lead cross-functional teams, implement impactful eCommerce initiatives, and optimize product offerings. Apart from his professional career, Aaron actively supports LGBTQ+ community organizations in Houston. He holds an MBA from The University of Texas at Austin, McCombs School of Business, and a bachelor’s degree in mechanical engineering from the University of Minnesota.

Cecilia Tossoni

Cecilia Tossoni

Sponsorship Director

Ceci Tossoni works as the APM Digital Manager at SLB. She has over 15 years of experience in the Oil and Gas industry, and has held various roles in Argentina, Mexico, and globally. Her areas of expertise include Directional Drilling, Operations, Quality Management, and Occupational Health, Safety, and Environment. She possesses excellent leadership, problem-solving, and cross-departmental management skills. Ceci is committed to enhancing safety and efficiency in operations and values responsibility and perseverance. She holds a BS in Electronic Engineering and an Executive MBA from IAE Business School.

Hilda Garcia

Hilda Garcia

Marketing Director

Hilda Garcia is a dynamic marketing professional with a rich background in digital and channel marketing, particularly in the tech, healthcare, and non-profit sectors. With extensive experience in both agency and corporate environments, she excels in strategic marketing communication, brand awareness, and sales conversion. Currently, she serves as a Product Marketing Operations Manager at Kforce Inc. Her expertise includes design management, media planning, market research, content development, and relationship management. Hilda holds a Bachelor of Arts in Criminal Justice from Sam Houston State University.

Lorena Galidez

Lorena Galidez

Membership & Engagement Director

Lorena Galidez is a dynamic leader with extensive experience in sales, business development, and technical solutions within the energy sector. Currently serving as Sales Director at Intelligent Wellhead Systems, she brings over a decade of expertise in completions, well intervention, and performance optimization. Lorena has led strategic initiatives in North America, Latin America, and the CIS region, driving revenue growth and operational excellence. Passionate about mentorship and community engagement, she actively supports education and wellness initiatives through organizations like Indepth Talent Institute and FITMIX Communities. She holds an MBA from the University of Houston and a Mechanical Engineering degree from UNEFA.

Natalie Holden

Natalie Holden

Immediate Past President

Natalie (Navellier) Holden holds the position of Director of Business Strategy at Morgan Stanley. She is responsible for enhancing the client experience and ensuring that the highest level of service is provided. Natalie collaborates with the team to develop and implement investment recommendations. Prior to joining Morgan Stanley, Natalie worked as a Regional Vice President at Touchstone Investments and served as a client service associate for a wealth advisor at Gratus Capital Management, a registered investment advisor. Natalie has an MBA in International Business from Xavier University and a BA in Economics from Emory University.